Custom Labeled Water for Car Dealerships
DrinkMore Custom Water produces custom labeled water for car dealerships, putting your branding on bottles or printing it directly onto aluminum cans, filled with award-winning purified water. Bottles start at six cases and turn in about two weeks; cans start at 18 cases and take about five weeks. Both are sized for a single rooftop, not just a large group.
Where Dealerships Use Branded Water
A dealership has an unusual amount of captive time with customers — service waits, financing paperwork, delivery day. Branded water fills those gaps:
- The service waiting lounge
- Test drives, especially in summer
- Delivery day, handed over with the keys
- The showroom floor and finance offices
- Service loaners and courtesy shuttles
- Community sponsorships and off-site sales events
Bottles or Cans: Sizes, Minimums, and Turnaround
Bottles start at six cases and recap, which suits a test drive. Cans chill faster and look better in a service lounge. The 16 oz fits a cup holder on a longer drive.
| Format | Labeled Bottles | 12oz Sleek Can | 16oz Can |
|---|---|---|---|
| Minimum Order | 6 Cases | 18 Cases | 72 Cases (pallet) |
| Units Per Case | 24 Bottles | 24 Cans | 24 Cans |
| Smallest Order | 144 Bottles | 432 Cans | 1,728 Cans |
| Turnaround | About 2 Weeks | About 5 Weeks | About 5 Weeks |
| Sizes | 8, 12, 16.9, 20 oz | 12 oz | 16 oz |
Bottles are the faster and lower-commitment option — six cases gets you started and most orders turn in about two weeks. Cans take about five weeks because each design is printed directly onto the aluminum, and the result is a seamless, full-wrap look with no label edge. Either way, pricing improves as order size increases, so it is worth asking what the next tier looks like before you settle on a quantity. Timelines run from artwork approval and payment. Delivery is included inside our DC-area zone, and we ship anywhere in the continental United States through our freight partners.
Artwork needs to arrive print-ready as vector EPS or high-resolution PDF. We provide the dieline and print spec sheet, and our in-house art team can build a design from scratch if you do not have one.
Ourisman
We produce custom bottles and printed cans for Ourisman, and they reorder regularly — which for a service lounge is the real signal, since it means the cans are actually moving rather than sitting in a back room. Ourisman operates a variety of dealerships and utilizes the product that makes the most sense for that dealership.
The service lounge is the highest-value spot. A customer waiting on an oil change is a customer forming an opinion about the whole dealership, and a cold branded can is a cheap way to make that hour feel less like a waiting room.
For a dealership group, branded water does something a logoed pen or keychain does not — it gets used immediately, in the building, at the exact moment a customer is deciding whether this is a place they want to come back to. Plenty of stores run custom labeled bottles alongside or instead of cans, since the lower minimum and two-week turnaround make it easy to keep stocked.
Common Questions
Can we co-brand with the manufacturer?
You can print whatever artwork you have the rights to use. Manufacturer brand standards vary and some OEMs are strict about how their marks appear on third-party merchandise, so confirm with your factory rep before finalizing artwork. We will print exactly what you approve.
What is the smallest order for a single rooftop?
Eighteen cases of the 12 oz sleek — 432 cans. That is sized for one store rather than a group, which means a single location can test the idea before a group rolls it out.
Can we run different artwork for different rooftops?
Yes. Each distinct design carries its own setup charge and its own 18-case minimum. Groups often run one design with a changing store line, which is more economical than fully separate artwork per rooftop.
Can we get monthly recurring delivery?
Yes. Once artwork is on file, reorders skip the design cycle and the setup charge. Service lounges run through water predictably, so most dealerships settle into a standing schedule after the first order — Ourisman reorders with us regularly on exactly that basis.
How many cans does a service lounge actually go through?
It varies with traffic, but 432 cans is a reasonable first order for a single store to gauge the pace. If you would rather start smaller, six cases of custom labeled bottles is 144 units and turns in about two weeks. Once you know your run rate, ordering at 21 cases or above drops the cost per unit meaningfully.
Ready to Design Your Water?
Send us your logo and we will send back a free digital mockup within two business days, plus a free first sample. Ask about a standing schedule if your service lounge runs at a steady pace.
See Can Options & Request a Quote See Bottle Options
Or call us at 301-591-9391.
